Featured Startup: Sales Catapult

(1) Describe your startup.
My startup is focused on helping other startups scale their sales processes and profits.  

(2) What inspired the creation of the startup?
I spent over 30 years in sales, sales leadership, and consulting roles working for others. Starting my own sales consulting company provided me with the opportunity to do this on my own terms and on a larger scale. 

(3) What differentiates your startup from the competition? 
My experience, my passion, and the hands-on building approach I take to helping startups scale their sales when they need it most. 

(4) Who is the target market? 
SaaS, software, tech, AI, etc. 

(5) How did you grow your presence in your target market? 
By joining and investing in relevant networking groups and resources to help build and promote my brand. I started doing webinars, mentoring, podcasts, radio shows, and leveraging LinkedIn and my own network of strong connections from many years in the tech/startup space 

(6) What stage are you at? 
Early stage, first year. 

(7) What are some of the biggest challenges that your startup has had to overcome? 
The financial and time commitment associated with building a business from scratch.  It requires patience, persistence, hard work, and faith. 

(8) What is next for the startup? 
I’ve worked very hard to build strong networking relationships and the infrastructure I feel is necessary to take my business to the next level.  I feel poised to do this in 2022. 

(9) Where would you like to be in the next 5 years? 
I’d like to be in a position where I’m getting mostly if not entirely referral business from startups and SMBs that I have helped to succeed by scaling their sales and profitability. 

(10) If you had to give one piece of advice to an up and coming startup what would it be? 
No one can do it alone. Surround yourself with people that have been there and done that and are willing to help you get there. At some point, someone did that for them and most want to pay it forward.

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