(1) Describe your startup.
RealEats is a mission driven subscription meal company that makes it quick and simple for people to eat real food. We solve for the inherent trade-off between health and convenience by making nutri-delicious meals from never-processed, responsibly-sourced ingredients that stay fresh for 7 days and can be heated in boiling water in just about in 6 minutes.
(2) What inspired the creation of the startup?
I’m a busy single dad who understands the importance of healthy real food, but doesn’t have the time to make it myself. I was inspired by my desire for my kids and I to eat well. Now I have found the solution, I feel there’s a business opportunity and moral obligation to change the way people eat.
(3) What differentiates your startup from the competition?
About 50 minutes. Most meal kits take 60 minutes to prep, cook and then cleanup afterwards. Restaurant delivery can take around the same amount of time. Our solution takes around 6 minutes, 10 if you include boiling the water. Our meals are also crafted by amazing chefs, vetted by registered dietitians, and come with nutritional info, so you know exactly what you’re consuming.
(4) Who is the target market?
Today, it’s busy people like me who want the inherent nutrition from real ingredients, but don’t always have the time. Tomorrow, it’s all about making our meals as accessible as possible, including to places in America and the world that could in desperate need of nutritional support.
(5) How did you grow your presence in your target market?
With a great team, additional funding, and by always delivering on the promise – real food, made simple, without compromise.
(6) What stage are you at?
We hard launched in October of 2017 and the business is growing fast. We’re delivering our amazing pot-to-plate experience to customers in 22 states and they’re repeating a lot, which is encouraging.
(7) What are some of the biggest challenges that your startup have had to overcome?
The biggest challenge was figuring out who our target customer really was. Then I looked in the mirror, remembered why I got into this, and it clicked.
(8) What is next for the startup?
We have raised $2MM of capital so far and are currently raising a Series A round to create more consumer awareness, trial and subscription.
(9) Where would you like to be in the next 5 years?
Feeding a lot of people real nutritious food.
(10) If you had to give one piece of advice to an up and coming startup what would it be?
Build a plan, stick to it as much as possible, but be ready to quickly adjust that plan -a lot.
Click HERE to view our website.
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