Featured Starup: Nannocare

1. Describe your startup.
   Nannocare is an innovative personal care company focus on developing products that would make a real impact on each individual user. We utilize far infrared technology, sustainable and organic materials and have been selling in over 5000 stores since the first year of launch. 
    
2. What inspired the creation of the startup?
   One of the founders’ ex-girlfriend had severe menstrual discomfort every month. The spark came when he saw a type of far infrared technology that helps with muscle cramping when he traveled to Asia. He later has it implemented and tested in menstrual products, which worked for over 75% of users in user tastings.
    
3. What differentiates your startup from the competition?
   There is no personal hygiene brand that has such a 2-in-1 solution that can help on both the hygienic side and the pain-relief side. Only one brand that has a similar idea by putting herbs into their pads, but unlike far infrared materials, the results are not measurable/insignificant. 
    
4. Who is the target market?
   For NannoPad, it is for users between 14 to 55 during menstruation cycles. For our incontinence line NannoDry, it is unisex and for users between 25 to 90 including urinary tract infections, postpartum care and senior care.
    
5. How did you grow your presence in your target market?
   After launching online, we received interests from buyers in CVS and selling across the country in their stores. We also have been connecting with buyers for higher-end organic stores like Erewhon, Lassen’s and Gelson’s as they have a higher reputation on product selections, which got us a of new users. Apart from online advertising, we also did a lot of sponsorship for health and wellness events as we found it easier to connect with new users during events. We do have an 80-90% reorder rate so the current user base is consistently growing.
    
6. What stage are you at?
   We’re still in an early stage. Our current funds are from angel investors.
    
7. What are some of the biggest challenges that your startup have had to overcome?
   Although the demand of our products won’t decrease during a pandemic, COVID did shut down many retail stores. We rolled out to over 5000 stores 6 months before COVID and the closing of stores affected our offline sales. But we successfully converted many users from offline to online.
    
8. What is next for the startup?
   We’re currently recruiting funds for marketing campaign to spread the words about the product. There are a few variations of products in line for upcoming expansion. We also just succeeded the first phrase of a pilot program with a Nasdaq-listed personal hygiene company with a potential buy-out or licensing deal, entering the second phrase at the beginning of February, 2022.
    
9. Where would you like to be in the next 5 years?
   Successfully selling over $25M in annual sales.  
    
10. If you had to give one piece of advice to an up and coming startup what would it be?
    Stay lean and nimble. Always think at least 6-12 months ahead.

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