(1) Describe your startup.
Borsetta provides the most trusted, secure, transparent titled luxury assets in the world. We’ve developed the first, patented Nano-Technology providing digital, tamper-proof titles on the blockchain securing the value and authenticity of your luxury jewelry assets.
Our revolutionary blockchain technology is designed specifically to solve the problems of the luxury jewelry industry.
Our titling service eradicates fraud, uncertainty and loss, secures and protects brand identity, authenticates provenance, tracks & validates an ethical product journey, legitimizes & adds value to assets, provides clarity, confidence and trust to all stakeholders….and much more.
(2) What inspired the creation of the startup?
As a serial entrepreneur and disruptive technology innovator, I founded my latest venture Borsetta from the data transparency and trust gap I uncovered among many suppliers, manufacturers, and contractors during the development of a eco-conscious jewelry brand known as Liberti. This experience, coupled with my background in technology and launching new products to market, led to the development of Borsetta.
Unfortunately, the luxury goods industry is plagued by fraud, counterfeit and murky markets as the global trade in fake goods is worth nearly half a trillion dollars a year.
Brand identities are stolen, reputations are ruined, hard earned businesses are lost, and consumer confidence is destroyed.
Currently, there is not a unified certification process that verifies truth in the production and value of ethical luxury goods. Borsetta was founded to bridge the wide gap between ethical product claims and actual product truths.
(3) What differentiates your startup from the competition?
Other blockchain companies in this industry are mostly focused on digitizing the supply chain process, while Borsetta focuses on protecting the asset’s value in a comprehensive B2B ecosystem and transactional titling process that validates the claims of the journey for the brand.
While ensuring an ethical supply chain is certainly one part of our technology, we take a more holistic approach to solving additional problems that occur after the product journey.
With our patented titling service, we’re focused on protecting brand identity and optimizing the value of your luxury assets while answering the consumer demand for clarity, transparency, security and trust.
Additionally, our blockchain ecosystem will include, vetted, B2B professionals and services that will allow for higher quality and lower cost transactions within the community.(4) Who is the target market?
Borsetta is designed for prestigious Luxury Brands, Luxury Consignment and the Ethical Supply chain to solve the problem of provenance, trust, transparency, authentication and sustainable practices within the luxury goods industry, and provide a tamper-proof title of the asset for the brand and consumer.
(5) What stage are you at?
We’re thrilled to announce that we’ve secured our lead investor, Reflective Ventures, in partnership with the RChain Cooperative, the blockchain solution with industrial scale utility. Now we’re working on closing our $3M seed round and begin onboarding customers as we prepare for our token event in Q4.
(6) What are some of the biggest challenges that your startup have had to overcome?
Access to capital
(7) What is next for the startup?
On-boarding key customers, tilting 2M + gemstones, prototype development of our partners unique nano-signature with Vanderbilt University labs.
(8) Where would you like to be in the next 5 years?
Acquisition or part of a larger securitized ICO on TZero or other alternative capital trading platform
(9) If you had to give one piece of advice to an up and coming startup what would it be?
Figure out a more efficient, less brutal and timely way to raise and gain access to capital and make sure you band together an amazing team of misfits…..:)
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